An Aesthetics and Beauty Salon in St Leonards, UK
I started as the Social Media Manager for The Secret Garden Rooms in September 2023, running the salon’s Meta pages (Instagram and Facebook).
I’m responsible for:
- Planning and creating content, including post copy, graphic design, and captions.
- Editing video content into easily sharable, short form reels.
- Scheduling the content calendar, being flexible for both in advance and last minute posts.
- Engaging with the salon’s community; sourcing feedback and answering non-complex commenter queries.
- Managing ad campaigns, tracking Meta analytics, and watching for what works.
The posts I make:
- Before & Afters of treatments like PDO threads, dermal fillers, skin boosters, and PFP hair restorations.
- New treatment announcements (and run-up posts to build excitement for them!)
- Current offers and special deals, as well as a page highlights on Instagram so visitors can quickly check for them.
- Direct engagement, such as giveaways and posts to gauge interest on potential new treatments (which have always been really successful in helping the salon stay up to date!)
But that’s just the day to day. Here’s what I’ve achieved:
- Increased followers by over 68% (290 when I started, now 489 and counting)
- Ran paid ad campaigns that have achieved great results on a small budget (just check out the projects below!)
- Boosted the fat dissolve treatments page to the number 1 spot on Google SERPs for local keywords, such as ‘lemon bottle fat dissolve hastings’ (What can I say? I’m pretty good at using social SEO to help overall positioning!)
- Clients are now coming from further afield; towns like Eastbourne and Rye. Even clients living as far off as Brighton enquire after her availability. (That’s around 36 miles!)
In May 2024, my client told me that for the first time, she was actually able to say no to business because she was overflowing with potential bookings.
That was an amazing thing to hear, and the best proof I was doing my job right.
Some paid campaigns I ran:
➡️ It ran for only 6 days on a budget of £30, but over 120 people clicked through to the bookings page.
➡️ For only 6 days, with a budget of around £27, this ad pulled in a 2% increase in new followers.
➡️ Running for 6 days on a budget of £30, this Birthday Bundle celebrated the salon’s 9th anniversary.
➡️ With nearly 5000 impressions, and customers asking if the bundle was still available 2 weeks after the ad was finished, this promo was a massive success.
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